From complexity
To clarity

I help you find new ways to tackle your strategic challenges.

For more than 15 years, businesses, governments, and charities of all sizes have come to me when they’re faced with complex challenges related to impact, strategy, or stakeholders.

I design bespoke strategies and tools that reflect the unique context of each situation, while facilitating communities and coaching leaders.

I am as passionate as I am pragmatic—making the complex look and feel simple.

Don't take my word for it
Lee Crockford presenting on stage in Lisbon with a huge digital screen behind him.

Iona College

Lee is the consummate professional, and not only brings an extraordinary range of skills to the table, but also an innate understanding of the needs of businesses – in our case, the education and non-profit sectors.

He is able to distil and crystalise half an idea into incredibly well-crafted products and unfailingly delivers with creative imagination that always exceeds expectations.

Michael Westlake
Michael Westlake

He/him

Corporate Communications & Foundation Manager

What it’s like to work with me.

Ipsos

Lee is a great active listener, being fully present in the conversation with you he develops empathy for a safe place to freely co-create. Building relationships on trust and respect, he enables conversations to be open and frank getting to the heart of the problem at hand so that you can focus on solutions with impact.

Kylie Brosnan
Kylie Brosnan

She/her

Director

What it’s like to work with me.

The B Team

Lee has been simply amazing as Director of the B Well Coalition. He has added an enormous amount of value to The B Team and his work will help corporations measure and improve their impact on workers' mental health.

Lynette Mayne
Lynette Mayne

She/her

Executive Director

What it’s like to work with me.

Google

Lee brings his whole self to his work - and by whole self I mean his identity, experiences and truckloads of compassion. His work is truly informed and guided by these strengths and values.

Samantha Yorke
Samantha Yorke

She/her

Policy and Government Relations Lead

What it’s like to work with me.

Lee was a true partner for us at Pride Cup. He gave clear advice, met us where we were in our journey, and delivered what we needed. The final product has longevity but also was immediately actionable. I can't recommend him highly enough.

Hayley Conway
Hayley Conway

She/her

CEO

What it’s like to work with me.

Good Design Awards

The solution deconstructs the complex and ill-considered interfaces that we accept in the workplace, bringing it to the homes and hands of many of our elders who are not digital natives.

Importantly, it does not dumb-down technology, instead opening a door and creating an easier access point.

The respect and centrality of the elders in this approach will no doubt massively increase its impact.

Good Design Awards
Good Design Awards

Judging Panel

What it’s like to work with me.

Roses in the Ocean

Working with Lee is always such a pleasure – thought provoking and productive! I think it is the special combination of creative energy, genuine desire to understand others and compassion that leads to an enjoyable and rewarding experience.

Bronwen Edwards AM
Bronwen Edwards AM

She/her

CEO

What it’s like to work with me.

What I bring to the table

The best outcomes occur where things intersect: where strategy meets co-design, where facilitation meets governance, where impact measurement meets coaching, where the executive suite meets community. So, depending on the project, I bring a blend of the following skills and experience:

Strategy and design
Facilitation and keynote speaking
Impact and measurement
User and customer journey
Coaching and advisory
Co-design and deliberative engagement
Governance and risk
Project and change management
Stakeholder engagement and experience

Good work with even better people

Some of the challenges I've worked on recently.

A room of people listening to a speaker in front of a powerpoint that says "Shaping a more human future of work"
NGO

100% Human at Work

I'm co-designing innovative solutions to address the "future of work" with their network of corporate executives.

Facilitation
Presenting
Strategy
A wide shot of the empty MRC auditorium with a piano on stage begging to be played
Social Enterprise

Melbourne Recital Centre

I'm ensuring their brand and website redevelopment projects are expertly managed.

Project management
Strategy
A group shot of BTA leaders including Richard Branson.
Corporate

The B Team Australasia

I'm co-designing new ways of improving mental wellbeing in the workplace with their network of CEOs.

Strategy
Research
Co-design
Project management
A lead singer poses on stage, perched on a piano as the cast gesture towards her
Charity

Australian Musical Theatre Festival

I'm providing good governance through an exciting period of growth as Australia’s premiere national musical theatre festival.

Governance
Strategy
Funding and philanthropy
A group of young, excited program participants posing for a group photo with Sydney skyline in the background
Charity

Pride by Side

I'm providing good governance and strategic direction to them as a newly established LGBTQIA+ charity.

Governance
Strategy
Impact measurement
A firefighter has their back to the camera as a bushfire rages in front of them
Charity

Foundation for Rural & Regional Renewal

I'm evaluating the effectiveness of their philanthropic partnerships for disaster resilience.

Evaluation
Partnerships
Impact measurement

See all projects
Headshot · Lee Crockford. Smiling at the camera in a blue t-shirt with a semi-industrial background.
Lee Crockford presenting on stage at UNLEASH 2018
Lee Crockford with seeing eye dog, Romeo